A healthcare professional reviews information on a tablet with a standing patient during a consultation.

Chronic obstructive pulmonary disease (COPD): Personalised care

COPD is a complex and heterogeneous disease, posing significant challenges to accurate diagnosis and management, and limiting the effectiveness of the ‘one size fits all’ approach.1,2

Patients with COPD may benefit from a ‘Treatable Traits’ approach, which involves targeting pre-defined phenotypic traits to develop and implement individualised treatment plans.3

Particularly in patients who continue to experience exacerbations, personalised care enables targeting of these Treatable Traits, such as eosinophilic airway inflammation, supporting the use of therapies, that address the underlying disease pathophysiology.3,4

A group of people organised in rows, representing different ages and backgrounds.

Personalised care infographic

Discover the challenges of managing COPD with this infographic on personalised care and the potential of the Treatable Traits approach for improving patient outcomes.

NX-GB-CPU-BTHC-260001 I May 2026

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Diagram detailing an example of targeting super traits (e.g. adherence) to produce multiplicative effects Diagram detailing an example of targeting super traits (e.g. adherence) to produce multiplicative effects

Chronic obstructive pulmonary disease (COPD)

Two people seated facing each other in chairs, engaged in conversation.

Overview of COPD

The burden of COPD and its impact on patients' lives.

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A healthcare professional sitting on a stool speaksing with a parent holding a child in a medical examination room.

Burden of exacerbations

Managing exacerbations and the patient burden of COPD.

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Two scientists in lab coats work together at a lab bench, examining samples and recording results.

Type 2 inflammation

The pathophysiological processes and cellular impact of type 2 inflammation in COPD.

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A person at a reception desk greets and speaks with an older adult seated nearby in a clinic waiting area.

Community care

Integrated care for patient self-management in community settings.

Coming soon

Abbreviations

COPD, chronic obstructive pulmonary disease.

References

  1. Global Initiative for Chronic Obstructive Lung Disease. Global Strategy for the Diagnosis, Management, and Prevention of Chronic Obstructive Pulmonary Disease. 2025 Report. Available from https://goldcopd.org/2025-gold-report/ (Accessed March 2026);
  2. Cazzola M, et al. Lung 2025;203:92;
  3. Cardoso J, et al. Int J Chron Obstruct Pulmon Dis 2021;16:3167–3182;
  4. Chen Y, et al. Chin Med J Pulm Crit Care Med 2025;3(4):225–245.

Adverse events should be reported. Reporting forms and information can be found at https://yellowcard.mhra.gov.uk or search for MHRA Yellowcard in the Google Play or Apple App store. Adverse events should also be reported to GSK on 0800 221 441 or UKSafety@gsk.com

May 2026 | NP-GB-CPU-WCNT-260003 (V1.0)